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How an Optimized Website Redesign Emphasizes Trust

In today's digital age, a user-friendly website that converts has become a vital asset for businesses seeking to engage with their target audience.


In today's digital age, a user-friendly website that converts has become a vital asset for businesses seeking to engage with their target audience. Meet Mike Continillo, a Real Estate agent and owner of Villa Properties. Mike knew he needed help creating an updated and purposeful online presence for his San Ramon real estate business. 

The Challenge 

Mike’s website was in need of a refresh and optimization update to utilize current best practices.

The original site had been created over seven years ago and was now starting to feel outdated. It also lacked the conversion opportunities he was seeking. The ultimate goal for this site was to have a place where people could easily learn more about him. His site needed to be an online business card that could showcase testimonials and properties he’s sold. 

Mike knew he needed assistance and didn’t have the time or technical know-how to do it himself. 

The Solution

Mike and Tabitha had a chance to meet through the East Bay Business Exchange group. With Tabitha’s experience in web design and SEO best practices, she was the perfect fit to update his real estate website and start designing a website for EBBE. 

Migration to Wix

As an Icon partner with the website hosting platform, Wix, Tabitha has extensive experience in developing websites on the platform. Plus, choosing Wix means clients don’t have to worry about pesky plugin updates. The user-friendly platform also allows clients to manage their own sites, should they choose.

Website Optimization

Each page of the website is outlined and developed using conversion best practices: creating trust factors, establishing credibility and creating multiple opportunities for conversions.

  • Ease of Navigation.

    • Prominent tap to call button in the header and footer.

    • Featured listings moved above the fold.

    • Updated About page for optimized storytelling.

  • Trust and Credibility.

    • California realtor license number in the header.

    • Client testimonials included on the home page.

    • Moved introduction video towards the top of the page.

  • Streamlined and modern.

    • Removed page background image and simplified color palette.

    • Incorporated dynamic pages for quick updates and consistent layout across site.

  • Added a business portfolio brochure to the Thank you page and as a pop up on key pages.

Complete Conversion Paths

The door is open and visitors are welcomed. By creating complete conversion paths that go beyond any pop-up form and in-line thank you messages, we direct leads to a dedicated Thank you Page. 

Prospective clients no longer have to wonder if their form inquiry was completed. Plus, the Thank you Page also offers additional opportunities to revisit other areas of the website.


The Results

The updated Villa Properties site website design has proven successful in numerous ways for Mike.

First, the migration and redesign was completed in four weeks, instead of the typical 10 to 14 weeks. The migration was conducted overnight to minimize client downtime and disruptions.

The new design is easier to navigate and helps potential clients put a face with a name. This has proved invaluable as people will often do a quick Google search to see what comes up before choosing to work with a realtor.  Second, with a highlight on customer testimonials and an easy-to-use contact page, Mike’s site looks professional and sleek, while highlighting his story.

Client home page redesign image
A welcome video at the top provides prospective home buyers and sellers with an opportunity to learn more about Mike in his own words.


A dedicated Meet Mike page for client redesign project.
A dedicated Meet Mike page allows prospective clients to learn more about Mike’s background in real estate, his influences and values.


Mike says, “One thing Tabitha’s really good at is asking clients, ‘What do you want your website to do for you?’ She did a great job figuring out what my goals for my websites are and what I wanted my websites to do.” 

“You can have a website, but it’s important that it functions in the way that you need it to,” Mike continues. “Tabitha does more than just build a great website. She takes the extra step to focus on the client’s goals and needs.”

Mike and Tabitha continue to work together on quarterly updates.  “She’s really responsive and if you have a question or change or if something goes awry, she’ll just jump right in and figure it out,” says Mike. 

By working with Tabitha of Near Me Web Design, he now has two sites that go above and beyond user-friendliness. 


About San Ramon Realtor Mike Continillo 

Mike is an experienced Real Estate agent from the San Ramon area. He started Villa Properties in 2010 and is passionate about understanding his client's wants and needs. 


About Near Me Web Design

Near Me Web Design provides custom digital marketing solutions to local businesses with 5-50 employees.  Would you like a website that works to help you meet your business goals?

Contact us today to request a consultation.

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