SEO Services (Local Search)
Are you wondering how to get your website in local search engines?
Did you build your own website or, hire an agency, and wonder why your website ISN'T producing more new customers?
Does your website attract new customers from Google everyday?
Let's chat about your business and how SEO can help it grow.
Elevate Your Reach with Expert Local SEO Services
In today’s digital age, it’s more important than ever to have an online presence. If you are experiencing any of the above, you need local SEO services to get more leads from Google.
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Our knowledge of Search Engine Optimization (SEO), local search optimization, along with web design and digital marketing expertise, can help your local business stand out from the crowd.
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What are Local Search Engine Optimization (Local SEO) Services?
Local SEO services optimize your website so you can capture more traffic through local search results. The search results a prospective customer sees when they type [your business type or service] in [their location]. An optimized website plus a SEO strategy will help your business rank higher.
Local SEO Audit
How do you know if your local SEO strategy is working? By beginning with an audit. A Local SEO audit includes a comprehensive analysis of your website’s local search performance. By reviewing your local search metrics, your current Google Business Profile (GBP), the content on your website, and your local competitors, we gain actionable insights and create a tailored strategy that meets your goals.
It can be difficult to know if your new strategies are working if you don’t know where you started. Having this audit also identifies areas of concern and opportunities for growth within your business.
On-Page Website Optimization
On-Page website optimization refers to all of the content on your website as well as the underlying code that search engines, like Google, use to determine the quality of your business.
When searching for your service or product, does your website land at the top of search results? If not, you may be missing key local content like your city, state, region, or service area on your website. You should also list this relevant information in your site’s footer and on your site's contact page. Including local information, such as a physical location, on your website tells search engines where your site should appear in local search results.
Did you know? For businesses that have several locations, you should have a page for each location? This allows each specific location to appear in the corresponding search results. Ready to discover how your business locations appear in search results? Book a consultation today.
Local Link Building
Local links play an important role in local SEO. Backlinks or links from other websites help increase your online presence. Backlinks also help add authority and help provide a new way for local customers to find you.
Finding ways to get these links can be time-consuming for a business owner. A local SEO agency already has strategies to put in place. The agency can work with other local businesses within your community to create content that links back to your website.
Local Business Citation Management
A local business citation is a mention of your business data, online. These local citations can include your business’s name, address, and phone number, and create links back to your website, ultimately boosting your local SEO. Small businesses can use these links to build authority on Google.
Citation sites include business online directories, online review sites, and social media profiles. Examples include Manta, Next Door, FourSquare, Yelp, and Angi’s List, if applicable.
Content Creation Strategy
A Local SEO campaign may include a content marketing strategy. Creating and publishing valuable content that is relevant to your local area can help attract inbound links. This can help boost your online presence as well.
Website content can include homepage copy, local landing pages, as well as blog posts. It can also include social media copy and other on-page content creation. Blog post content should be educational that informs your prospective customers while showcasing your expertise and authority. Local SEO service providers will work with you to create a specific content plan that meets your needs.
Keyword Research and Implementation
Keyword research, as part of a content strategy plan, plays a role in developing content that your target audience wants to know about. Using industry-related and local keywords and search terms help improve SEO. The keywords help craft blog posts or other pages of your website as a form of content to appear in search results.
It’s also important to note that keywords can change depending on emerging trends and consumer behaviors. This makes keyword research a complex and ongoing process that deserves an expert’s touch.
Google Business Profile (GBP) Setup and Optimization
Your business’s Google Business Profile, formerly known as Google My Business, is important when it comes to local search results. Your GBP profile information flows over to Google maps and the information provided there is often read by customers before they even reach your website.
GBP listings feature a Q&A section, reviews, and posts. Ensuring these sections of your GBP listing are up to date and optimized is a large part of local SEO strategy. According to Google, customers are 2.7% more likely to consider a business reputable if that business has a complete Google Business profile. Additionally, 70% of customers are more likely to visit that business and 50% are more likely to consider purchasing, all based on the validity of the Google Business Profile.
Do you need help with your Google Business Profile? Contact us today for a free consultation.
How Local SEO can Help Your Business
A local SEO strategy can drive traffic to your website and increase customer leads. It can also boost foot traffic to your brick-and-mortar location.
Investing in local SEO services:
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Increases visibility online
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Targets people who are the more likely to become your customers
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Improves conversion rates from potential clients who found exactly what they’re looking for near them
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Provides a competitive edge over other businesses that aren’t using local SEO tactics
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Is a cost-effective marketing strategy by targeting only those who are already interested in what you have to offer
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Provides insights into customer behavior through analytics and data
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Builds a closer connection to your local community that can lead to brand loyalty and positive word of mouth
With the right Local SEO strategies and expertise, you can establish your business within your local market.
Near Me Web Design's Local SEO Approach
At Near Me Web Design, we use a combination of website optimization and digital marketing expertise to create a comprehensive local SEO strategy that fits your unique needs. Our approach can help your business increase its online visibility in search results. We do this by:
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Optimizing your website for local searches
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Researching keyword opportunities and developing an implementation plan
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Improving or establishing your Google Business listing
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Claiming and optimizing business profiles (i.e. Yelp, Apple Maps)
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Implementing a comprehensive content marketing plan
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Writing Optimized Local SEO pages
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Improving backlinks
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Monthly reports that analyze and track results
Get Started with Local SEO Services
At Near Me Web Design, we’re dedicated to helping your business navigate the digital landscape. We’ll work with you to fully understand your business and create a tailored plan of action. From optimizing your website to building a positive online reputation, we're here to make sure your business appears in local searches.